DraftKings is close to signing a large new partnership with ESPN.
It looks like DraftKings has closed in on a large new partnership with ESPN. The deal would bring the sports betting site’s offerings into closer alignment with what consumers are used to, and it should make things much easier for players who want access across multiple platforms without having an account everywhere they go!
Legalised sports betting is a huge industry and it’s only growing in popularity. The opportunity for Bloomberg News to cover this story was too good of an offer, so they took advantage!
The report has caused shares in DraftKings, a company that offers gambling on sports and other entertainment competitions through its website or mobile app to jump by 9%.
The Walt Disney Company has been on a acquisition spree lately, acquiring 20th Century Fox’s entertainment assets in March 2019. They already own stakes in DraftKings and Time Warner Inc., but now they’ll also get access to Hulu’s lucrative advertising market!
The Wall Street Journal recently reported that ESPN is looking to license its brand and take advantage of the booming sports betting industry by selling a major portion for $3 billion over several years.
“It’s not just about providing more sports betting content, it’s also important that people can bet in an easy-to place fashion from their online digital experiences.”
It is no surprise that Disney CEO, Bob Chapek has spoken on the topic as well. He says: “Sports betting is a part of what our younger audience tells us they want in their sports lifestyle.”
Last month, DraftKings launched a new responsible gambling initiative featuring ex-professional skater Tony Hawk and professional wrestler The Miz. In their ads for this campaign they state that “practice safe bet” is not just what you think it means – if there’s any chance of winning big then go ahead with your plan!
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